Royal Canin
UX + UI Design, Autoship Feature, Account Dashboard
View the Case Study →
Work Experience
Product Design | UX + UI Design | Brand Design
Featured Work
I believe solid research and data can evolve a good design into a strategic user experience. I aim to create intuitive, accessible, and functional products.
Syndicate Floral
UX + UI Design, Design System Creation, B2B eCommerce
View the Case Study →
Wolters Kluwer Health
UI Design, Design System Management, SaaS, Brand Design, Marketing
View the Case Study →
Career Experience
Xngage
2024 - Present
Product Designer
- Lead over a dozen B2B eCommerce clients through end-to-end design solutions that improved user experiences through the design of responsive web experiences and custom features.
-
- Provided ongoing design support for clients.
- Designed tools for dashboard experiences that eliminated manual processes for client support teams and delivered self-service features for users.
- Worked through full end-to-end design process, adhering to design methods and WCAG standards.
- Influenced new internal processes for presenting accessibility considerations when working with new clients.
- and concept designs when onboarding new client projects.
- Conducted user experience research that influenced design decisions based on user interviews, surveys, persona development and data analysis.
- Determined design strategies for individual client needs that implemented methods of user interface design, wireframing, AI-concept designs and prototyping to deliver rapid iterations throughout the project.
- Assisted eCommerce clients in the digital organization of information architecture by mapping user journeys and site flows.
- Created, managed and edited design systems that upheld brand consistency and adhered to accessibility standards.
- Collaborated with developers asynchronously to ensure viability of designs in regard to technical implementations and design asset hand-off.
- Assisted in the design of, and helped defined processes for, agency’s proprietary eCommerce mobile application.
- Collaborated with digital marketing teams to enhance client’s digital footprint through site optimizations and audits.
Wolters Kluwer Health
2023 - 2024
Brand Designer, Design Systems
- Organized and maintained centralized design system websites to streamline access to brand assets, design standards, and reusable components across teams.
- Supported design system governance by managing component creation, updates, and approvals to uphold brand consistency and established standards.
- Built and curated a global healthcare imagery library, ensuring accurate, inclusive representation of regional clinicians and patients; directed custom photo and video content.
- Designed digital health technology interfaces for patient-facing resources and clinician reference software, working within regulated healthcare content requirements.
- Developed branded templates for digital marketing, advertising, social media, and digital publications, ensuring consistent visual identity and adherence to brand guidelines.
Dot Org Solutions
2021 - 2023
Website Designer & Brand Designer
- Designed and delivered responsive websites for school districts and nonprofit organizations, translating brand identities into cohesive, user-centered digital experiences.
- Developed website visual systems, UI components, style guides, and information architecture, integrating HubSpot to support content management and digital marketing.
- Led clients through end-to-end digital strategy, persona development, and UX research to improve engagement, increase website traffic, and drive user conversion.
- Built comprehensive brand identities, including logos, visual guidelines, digital and print collateral, social media assets, signage, photography, and reusable resource templates.
- Established agency processes for delivering digital design services, creating a scalable foundation for website design and brand development.
Freelance
2019 - Present
User Experience & User Interface Designer
- Designed websites for small businesses.
- Used AI-assisted tools and template-based software to design website interfaces and setup design systems that would allow clients to self-manage content after hand-off.
American Greetings
2015 - 2020
Graphic Designer
- Designed high-impact greeting card product lines for major retail clients, including Target and Walmart, combining strong graphic design, illustration, typography, and visual storytelling.
- Led creative development from concept ideation and graphic design through art direction, production oversight, and collaboration with international vendors to deliver market-ready retail products.
- Partnered on DEI initiatives and consumer research to develop Target’s first greeting card collection celebrating multicultural and queer representation, advancing inclusive product design for diverse audiences.
Education
Kent State University
2010 - 2015
Bachelor of Fine Arts in Visual Communication DesignAssociates Degree in Psychology
Minors in Experience Design and Photography. Graduated with Honors.
Career Goals
Make an Impact
I want to continue working with teams that make a positive impact in their industry and communities. I priorizie work in he
Mentor & Learn
There’s always more to learn. I admire strong leadership that challenges me and I enjoy sharing my industry knowledge with up and coming designers.
Advocate for Accessibility
I am passionate about the integration of accessible digital experiences through interface and experience design. Accessibility includes considerations for all ability types, age ranges, capabilities, and audience diversification.
Lindsay Howell
Work Experience
Product Design | UX + UI Design | Brand Design
Featured Work
I believe solid research and data can evolve a good design into a strategic user experience. I aim to create intuitive, accessible, and functional products.
Royal Canin
UX + UI Design, Autoship Feature, Account Dashboard
View the Case Study →
Syndicate Floral
UX + UI Design, Design System Creation, B2B eCommerce
View the Case Study →
Wolters Kluwer Health
UI Design, Design System Management, SaaS, Brand Design, Marketing
View the Case Study →
Career Experience
Xngage
2024 - Present
Product Designer
- Lead over a dozen B2B eCommerce clients through end-to-end design solutions that improved user experiences through the design of responsive web experiences and custom features.
-
- Provided ongoing design support for clients.
- Designed tools for dashboard experiences that eliminated manual processes for client support teams and delivered self-service features for users.
- Worked through full end-to-end design process, adhering to design methods and WCAG standards.
- Influenced new internal processes for presenting accessibility considerations when working with new clients.
- and concept designs when onboarding new client projects.
- Conducted user experience research that influenced design decisions based on user interviews, surveys, persona development and data analysis.
- Determined design strategies for individual client needs that implemented methods of user interface design, wireframing, AI-concept designs and prototyping to deliver rapid iterations throughout the project.
- Assisted eCommerce clients in the digital organization of information architecture by mapping user journeys and site flows.
- Created, managed and edited design systems that upheld brand consistency and adhered to accessibility standards.
- Collaborated with developers asynchronously to ensure viability of designs in regard to technical implementations and design asset hand-off.
- Assisted in the design of, and helped defined processes for, agency’s proprietary eCommerce mobile application.
- Collaborated with digital marketing teams to enhance client’s digital footprint through site optimizations and audits.
Wolters Kluwer Health
2023 - 2024
Brand Designer, Design Systems
- Organized and maintained centralized design system websites to streamline access to brand assets, design standards, and reusable components across teams.
- Supported design system governance by managing component creation, updates, and approvals to uphold brand consistency and established standards.
- Built and curated a global healthcare imagery library, ensuring accurate, inclusive representation of regional clinicians and patients; directed custom photo and video content.
- Designed digital health technology interfaces for patient-facing resources and clinician reference software, working within regulated healthcare content requirements.
- Developed branded templates for digital marketing, advertising, social media, and digital publications, ensuring consistent visual identity and adherence to brand guidelines.
Dot Org Solutions
2021 - 2023
Website Designer & Brand Designer
- Designed and delivered responsive websites for school districts and nonprofit organizations, translating brand identities into cohesive, user-centered digital experiences.
- Developed website visual systems, UI components, style guides, and information architecture, integrating HubSpot to support content management and digital marketing.
- Led clients through end-to-end digital strategy, persona development, and UX research to improve engagement, increase website traffic, and drive user conversion.
- Built comprehensive brand identities, including logos, visual guidelines, digital and print collateral, social media assets, signage, photography, and reusable resource templates.
- Established agency processes for delivering digital design services, creating a scalable foundation for website design and brand development.
Freelance
2019 - Present
User Experience & User Interface Designer
- Designed websites for small businesses.
- Used AI-assisted tools and template-based software to design website interfaces and setup design systems that would allow clients to self-manage content after hand-off.
American Greetings
2015 - 2020
Graphic Designer
- Designed high-impact greeting card product lines for major retail clients, including Target and Walmart, combining strong graphic design, illustration, typography, and visual storytelling.
- Led creative development from concept ideation and graphic design through art direction, production oversight, and collaboration with international vendors to deliver market-ready retail products.
- Partnered on DEI initiatives and consumer research to develop Target’s first greeting card collection celebrating multicultural and queer representation, advancing inclusive product design for diverse audiences.
Education
Kent State University
2010 - 2015
Bachelor of Fine Arts in Visual Communication DesignAssociates Degree in Psychology
Minors in Experience Design and Photography. Graduated with Honors.
Career Goals
Make an Impact
I want to continue working with teams that make a positive impact in their industry and communities. I priorizie work in he
Mentor & Learn
There’s always more to learn. I admire strong leadership that challenges me and I enjoy sharing my industry knowledge with up and coming designers.
Advocate for Accessibility
I am passionate about the integration of accessible digital experiences through interface and experience design. Accessibility includes considerations for all ability types, age ranges, capabilities, and audience diversification.
Lindsay Howell
Work Experience
Product Design | UX + UI Design | Brand Design
Featured Work
I believe solid research and data can evolve a good design into a strategic user experience. I aim to create intuitive, accessible, and functional products.
Royal Canin
UX + UI Design, Autoship Feature, Account Dashboard
View the Case Study →
Syndicate Floral
UX + UI Design, Design System Creation, B2B eCommerce
View the Case Study →
Wolters Kluwer Health
UI Design, Design System Management, SaaS, Brand Design, Marketing
View the Case Study →
Career Experience
Xngage
2024 - Present
Product Designer
- Owned UX/UI design across 12+ B2B eCommerce client accounts, delivering responsive experiences and custom features to improve usability and streamline workflows.
- Led end-to-end design, from user research and information architecture to wireframing, prototyping, and implementation, adhering to WCAG accessibility standards.
- Translated user interviews, surveys, persona development, and data analysis into actionable design strategies and user-centered solutions.
- Designed dashboards and self-service tools to reduce manual processes for client support teams.
- Created and maintained accessible design systems and scalable component libraries to ensure brand consistency and efficient implementation.
- Established internal accessibility practices and concept-design workflows for new client engagements.
- Collaborated asynchronously with developers to validate technical feasibility and ensure accurate design handoffs.
- Helped define UX processes and design the agency’s proprietary eCommerce mobile application.
- Improved digital experiences through website audits, user journey mapping, site-flow analysis, and collaboration with digital marketing teams.
Wolters Kluwer Health
2023 - 2024
Brand Designer, Design Systems
- Organized and maintained centralized design system websites to streamline access to brand assets, design standards, and reusable components across teams.
- Supported design system governance by managing component creation, updates, and approvals to uphold brand consistency and established standards.
- Built and curated a global healthcare imagery library, ensuring accurate, inclusive representation of regional clinicians and patients; directed custom photo and video content.
- Designed digital health technology interfaces for patient-facing resources and clinician reference software, working within regulated healthcare content requirements.
- Developed branded templates for digital marketing, advertising, social media, and digital publications, ensuring consistent visual identity and adherence to brand guidelines.
Dot Org Solutions
2021 - 2023
Website Designer & Brand Designer
- Designed and delivered responsive websites for school districts and nonprofit organizations, translating brand identities into cohesive, user-centered digital experiences.
- Developed website visual systems, UI components, style guides, and information architecture, integrating HubSpot to support content management and digital marketing.
- Led clients through end-to-end digital strategy, persona development, and UX research to improve engagement, increase website traffic, and drive user conversion.
- Built comprehensive brand identities, including logos, visual guidelines, digital and print collateral, social media assets, signage, photography, and reusable resource templates.
- Established agency processes for delivering digital design services, creating a scalable foundation for website design and brand development.
Freelance
2019 - Present
User Experience & User Interface Designer
- Designed websites for small businesses.
- Used AI-assisted tools and template-based software to design website interfaces and setup design systems that would allow clients to self-manage content after hand-off.
American Greetings
2015 - 2020
Graphic Designer
- Designed high-impact greeting card product lines for major retail clients, including Target and Walmart, combining strong graphic design, illustration, typography, and visual storytelling.
- Led creative development from concept ideation and graphic design through art direction, production oversight, and collaboration with international vendors to deliver market-ready retail products.
- Partnered on DEI initiatives and consumer research to develop Target’s first greeting card collection celebrating multicultural and queer representation, advancing inclusive product design for diverse audiences.
Education
Kent State University
2010 - 2015
Bachelor of Fine Arts in Visual Communication DesignAssociates Degree in Psychology
Minors in Experience Design and Photography. Graduated with Honors.
Career Goals
Make an Impact
I want to continue working with teams that make a positive impact in their industry and community. I prioritize opportunities in healthcare, education, environmental science, and fintech. However, I enjoy designing for complex solutions no matter what the industry.
Mentor & Learn
There’s always more to learn. I admire strong leadership that challenges me and I enjoy sharing my industry knowledge with up and coming designers.
Advocate for Accessibility
I am passionate about the integration of accessible digital experiences through interface and experience design. Accessibility includes considerations for all ability types, age ranges, capabilities, and audience diversification.