Updating the organization’s websites to reflect the new design system was a large-scale effort involving numerous page templates, interfaces, and content types. Beyond applying the new visual language, existing UI patterns and content needed to be systematically replaced or redesigned to create a cohesive experience across the broader digital ecosystem. I collaborated closely with project managers and copywriters to coordinate the rollout, align content and design updates, and manage dependencies across teams.

To prioritize the work, we analyzed site traffic data to identify the highest-value pages and focused initial efforts where the new designs would have the greatest impact. This data-informed approach allowed us to establish a structured release sequence, gradually bringing high-traffic and priority pages into alignment with the new design system while maintaining consistency across the site.

Rebranding the organization required more than updating logos and guidelines—it meant translating the new visual system into a broad ecosystem of digital and physical communications. To make the new brand accessible at scale, I designed a diverse library of ready-to-use templates for non-design teams across Photoshop, Illustrator, Canva, Word, and PowerPoint. These included marketing materials, presentations, documents, digital communications, and other recurring team needs, giving employees flexible tools to create on-brand materials without relying on a designer for every request.

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I also created custom icons and supporting interface assets to accommodate unique use cases while expanding the shared component library. These resources were organized within an internal design system portal where teams could browse, preview, and download approved templates, photography, and web assets. Each resource was designed to closely adhere to the new visual system, balancing flexibility for a large organization with the consistency required for a successful rebrand.

Photography and visual assets were intentionally curated to reflect the diverse audiences served across different regions and clinical environments. Rather than relying on a one-size-fits-all library, imagery was selected to represent differences in age, ethnicity, culture, and lived experience, with region-specific assets helping local audiences see themselves reflected in the resources they use. In healthcare, this representation can help make clinical information feel more relevant and approachable, supporting greater familiarity and trust by showing patients that people like them are considered within the experience.